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ALIGNMENTSEO
Websites and local visibility for Metro Detroit businesses. Run by Kristina.

Four kinds of work.

Some businesses need all of it. Most need one or two. I'll tell you which after I've looked, and I'll tell you if the answer is that you don't need me right now.

There are no packages and no tiers here. Everything is scoped to the business in front of me and quoted as a fixed number before anything starts.

Website design and rebuilds

A site built for someone standing on a sidewalk holding a phone.

Who this is for. A business whose site is old, was built by someone who's gone, doesn't work properly on a phone, or was built to look good rather than to be used. Also anyone launching on a new domain.

What I do.

  • Design and build the site, mobile first — because that's where nearly everyone will see it.
  • Make the four or five things people actually come for reachable in one tap. For a restaurant that's the menu, the hours, the reservation and the address. For a practice it's the services, the insurance, the booking and the phone number.
  • Build the booking, ordering or contact path so it works on the first attempt, on a phone, on a bad connection.
  • Write and structure the pages so a search engine can tell what the business is, what it offers, and where it is.
  • Connect it properly to your Google Business Profile so the two agree and the website button on your listing goes somewhere correct.
  • Get it loading fast enough that nobody leaves waiting.

What changes. The people already finding you have somewhere worth landing, and can do the thing they came to do without working for it.

What you get. A finished site, on your own domain, in your own account, with everything in your name. Plus a walkthrough so you can update it yourself if you want to.

What this isn't. It isn't a template with your logo dropped in, and it isn't a redesign that changes the colours and leaves the structure alone.

Google Business Profile

The thing most people see before they ever reach your website.

Who this is for. Almost everyone. Most profiles I look at are half-built — claimed years ago, filled in once, and never touched since.

What I do.

  • Claim and verify the profile if it isn't already properly in your control.
  • Fix the categories. This is the single most common thing I find wrong, and it decides which searches you're eligible to appear in at all.
  • Fill in the services, the attributes, the description and the hours — including the holiday hours nobody remembers to set.
  • Add real photographs, and keep adding them, because a profile with four photos from 2019 reads as a business that might not still be open.
  • Set up a way to ask for reviews that your staff will actually use, and answer the ones you get.
  • Point the website button at the right place.

What changes. You show up for the searches you should be showing up for, and you look like a business someone would choose.

What you get. The profile in your own Google account, under your own login, with a written record of what was changed and why.

Local visibility

Making sure everywhere else agrees with you.

Who this is for. Businesses that have moved, changed their phone number, changed their name, or have been around long enough that old versions of their details are floating around in places they've never heard of.

What I do.

  • Make your name, address, phone number and hours identical everywhere they appear — including the directories that quietly feed the wrong version back to Google.
  • Find and deal with duplicate listings that are splitting your reviews across two records.
  • Cover Apple Maps and Bing as well as Google, because a good number of people use them and almost nobody maintains them.
  • Add the structured information a search engine needs to place you properly.
  • Check what actually shows up when someone in your area searches for what you do — by looking, on a real search, not by reading a report.

What changes. There stops being a second, wrong version of your business out there competing with the real one.

What you get. A plain list of what was wrong, where, and what state it's in now.

Ongoing management

Keeping it from drifting back.

Who this is for. Businesses that have had the work done and don't want to be the ones remembering to do it. This is the only service I sell month to month.

What I do.

  • Keep the Google profile current — photos, posts, services, and the details that change when the business changes.
  • Answer reviews, or write responses you can send yourself, within a couple of days.
  • Keep the website maintained: new items, new hours, new staff, seasonal changes, and the small fixes that pile up.
  • Watch for listings drifting out of line and correct them.
  • Tell you once a month what I did and what moved, in plain English, on one page.

What changes. Nothing quietly falls over, and you don't find out in March that your Christmas hours are still up.

Month to month. No annual contract, no notice period. If it isn't earning its keep, stop it.

What I don't do

Worth saying plainly.

Paid advertising. I don't run Google or Meta ads or manage ad budgets. What I do is the part that still works when the ads are switched off.

Social media management. I don't post to your accounts or run your channels. My work is your website and your Google listing.

Guaranteed rankings. Nobody can honestly promise you a position on Google, and anyone who does is selling you something they don't control. I'll show you where you are, fix what actually moves it, and tell you what changed.

Work I can't move. If I look at your business and the honest answer is that there isn't much worth paying me for, I'll say so. That happens.

What it costs

I quote every job after I've looked at the business, and the number is fixed before anything starts. I don't publish package prices, because a price attached to a scope I haven't seen yet isn't information — it's a guess that one of us ends up paying for.

What you'll have before you decide anything: the scope, the timeline, what you receive at the end, and the number. In writing.

Not sure which one you need?

That's what the review is for. I'll look at your business and tell you — including if the answer is "none of this yet."

Get a free visibility reviewContact me directly
ALIGNMENTSEO
Websites and local visibility for Metro Detroit businesses. Run by Kristina.

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hello@alignmentseo.com · 313-423-7225
Grosse Pointe · St. Clair Shores · Metro Detroit

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AlignmentSEO.com
Kristina Kassotis, Founder
313-423-7225
Email:
hello@alignmentseo.com

Grosse Pointe, St. Clair Shores, Metro Detroit

© 2026 AlignmentSEO. All rights reserved.